id8 / colour study
Ember
Make it personal.
A selector puts a choice in the audience’s hands.
Creative thinking. Digital possibility.
Compare V7 ↗One idea.Endless ways to express it.
Ideas become
possibilities.
We bring ideas to life through interactive creative, audience targeting and programmatic media.
Explore what’s possible ↓From a first thought to a lasting impression
Made to be experienced
One idea.
Made to move.
An idea gets interesting when you can do something with it. Choose a creative direction. Change its shape. See what happens.
Choose a directionGive it a format
Different creative.
Same connected thinking.
morrowA good day.
In the making.
A little care goes a long way.
Beauty creative · Wide formatIllustrative campaign
A creative demonstration using fictional brands. Not live client campaigns.
From a view to an interaction
Built to invite
a little curiosity.
Give your audience a reason to get involved. Select a shade, uncover a story or explore another perspective.
id8 / reveal studyWhat
if?
if?
id8 / reveal studyWhy
not.
not.
Reward a little curiosity.
A slider turns a passing glance into a closer look.
More ways to interact
Cards / 360° views / Shoppable creative / Video overlays / Location-led formats
Creative is only the beginning
Creative instinct.
Intelligent delivery.
Bring the message, the audience and the media together. Then use what you learn to keep moving forward.
Find the right context.+
Contextual targeting, audience signals, retargeting and lookalike approaches help your campaign connect with relevant people.
Put the idea to work.+
Programmatic media brings your creative and audience strategy together across digital advertising placements.
Make room to improve.+
Use campaign data to refine activity and inform the next creative and media decisions.
It starts with a “what if”.
Let’s make it happen ↗let’s ideate.
Your next idea.
A whole new set of possibilities.