IDEATE. ID8 Digital.

ID8. Pronounced ideate.

Ideas into
digital possibility.

Creative thinking. Interactive advertising.
Intelligent media.

Discover what we do ↓
Every possibility starts with an idea.Scroll to ideate ↓
01 / Create the adConcept campaign · FIELD

Create an ad
people can explore.

Our example: an evening art event.
Change the mood. Explore the details.

FIELDArt after dark.

Out of
the ordinary.

A different way
to experience art.
Try this creative

One idea.
More ways in.

Choose the mood. Explore the story. Give someone a reason to interact.

Change the atmosphere

Afterglow selected. Your creative is ready.

Interactive creative

Turn a passive impression into an invitation to explore. This example demonstrates a colour selector and an expandable ad.

02 / Reach the right people · Adapt the formatSame campaign. Different contexts.

One ad.
Different places.

The creative adapts to the space.
The idea stays recognisable.

◦ ◦ ◦The Journal / Culture
Culture & ideas

Art exhibitions
open after dark.

A guide to evening exhibitions and light installations.

Advertisement
DisplayCreative alongside relevant reading.
F
FIELDSponsored · Concept
•••
Art gets a new perspective after dark.
In-feedA story within the scroll.
Watch / CultureConcept player
FIELD / A new perspectiveIllustrative video placement
VideoAn idea with time to unfold.

Display places the campaign alongside an article. The design adapts to a compact vertical format.

Illustrative placements, not a live campaign or a claim of publisher inventory.

02 / Reach the right people · Choose the audience

An art event ad.
Two ways to reach people.

FIELD is our fictional evening art event. We’ve made the ad.
Now choose where, or to whom, it could be shown.

Show the ad beside relevant content.

Someone is reading about art exhibitions. FIELD fits that page because it’s an art event. We’re matching the article topic, without needing an art-interest signal about the reader.

Our example campaignFIELD

Art after dark.

Content themeArt & culture
Culture / Example articleContent match

Five art exhibitions to visit this weekend.

Example reader signal
No art-interest signal in this example
FIELD

Art after dark.

Example ad opportunity
Travel / Example articleNot selected

How to pack for a weekend away.

Example reader signal
Art & culture interest
FIELD

Art after dark.

Example ad opportunity
Technology / Example articleNot selected

How to choose your next laptop.

Example reader signal
Art & culture interest
FIELD

Art after dark.

Example ad opportunity
The art article matches. The travel and laptop articles don’t.

Illustrative targeting logic—not live tracking, confirmed inventory or guaranteed delivery. Audience targeting depends on available signals, permissions and platform capabilities.

Programmatic buying is the software-led buying of ad space. Targeting helps decide which opportunities to consider; budget, price and availability also affect whether an ad is shown.

03 / Optimise the campaign

Same ad. Smarter spend.

Follow FIELD through two example campaign rounds.
See the results. Shift the budget. Measure again.

SIMULATION · INVENTED FIGURESSame total budget each round 300 credits
01

Art articles

FIELDArt after dark.Explore the event ↗
Budget 100 credits
—bookings
—credits / booking
02

Travel articles

FIELDArt after dark.Explore the event ↗
Budget 100 credits
—bookings
—credits / booking
03

Technology articles

FIELDArt after dark.Explore the event ↗
Budget 100 credits
—bookings
—credits / booking
Round 1 · Equal budgets

Give each placement a starting budget.

Run the same FIELD ad with 100 credits in each placement. We haven’t measured any results yet.

Total bookings—Waiting for the first results

Illustrative campaign, not ID8 performance data or a forecast. The second round shows one possible outcome, not guaranteed improvement. Real optimisation tests changes and measures what actually happens.

From the first thought to the next interaction.

Let’s see where
your idea can go.

Let’s ideate together ↗Compare V10